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Can dogs sell real estate?

Would you be more likely to buy or rent an apartment or a house, if the ads showed a dog? Real estate agents already stage a home they are trying to sell with stylish well-placed rented furniture. Why not add a dog to the print advertisement, or even better, inside the home during open houses and broker Tuesdays.

Cleo-grouchypuppy
ABC = Always be closing? How about .. Always Be Cleo

Why I think they can be an asset to real estate offices

  1. They're cute
  2. They work cheap
  3. There are more dog lovers than ever in the US
  4. Sleep senior dog would be a cute addition on a colorful bed near the door
  5. Visit Buzzfeed and you'll find endless lists of how dogs can be enticing

Who's the target audience?

  • Empty-nesters want to downsize but want a dog to lavish affection on are a perfect target audience
  • Baby Boomers are retiring in droves and will be looking for that pied-à-terre in the city
  • Home-buyers with a small child who has learned the letter D is for d-o-g
  • Dog lovers who would jump at seeing how dog-friendly the place is
  • Anyone with a heart 

It's common knowledge that businesses play music to set a good mood. The smell of fresh baked bread is used to entice you inside a doorway. I believe a cute dog dozing on a bed, or if the size of Cleo, slowly ambling around greeting visitors would be a knock out idea.

What do you think? If you've seen this already being used, tell me in the comments. If you think it's a good idea and are a real estate agent, tell me if you're going to try it. We'll come check it out if you're in the Bay Area!

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