Would you be more likely to buy or rent an apartment or a house, if the ads showed a dog? Real estate agents already stage a home they are trying to sell with stylish well-placed rented furniture. Why not add a dog to the print advertisement, or even better, inside the home during open houses and broker Tuesdays.
Why I think they can be an asset to real estate offices
- They're cute
- They work cheap
- There are more dog lovers than ever in the US
- Sleep senior dog would be a cute addition on a colorful bed near the door
- Visit Buzzfeed and you'll find endless lists of how dogs can be enticing
Who's the target audience?
- Empty-nesters want to downsize but want a dog to lavish affection on are a perfect target audience
- Baby Boomers are retiring in droves and will be looking for that pied-à-terre in the city
- Home-buyers with a small child who has learned the letter D is for d-o-g
- Dog lovers who would jump at seeing how dog-friendly the place is
- Anyone with a heart
It's common knowledge that businesses play music to set a good mood. The smell of fresh baked bread is used to entice you inside a doorway. I believe a cute dog dozing on a bed, or if the size of Cleo, slowly ambling around greeting visitors would be a knock out idea.
What do you think? If you've seen this already being used, tell me in the comments. If you think it's a good idea and are a real estate agent, tell me if you're going to try it. We'll come check it out if you're in the Bay Area!