Feed Store is a Canine Disneyland
via santarosa.towns.pressdemocrat.com
Although not its main purpose now, or when Larry and Lou Bertolini opened it in 1967, Western Farm Center’s retail shop is a canine Disneyland. And stocking pet food did play a big role in its history.
Today’s canine customers always find a big bowl of water outside the door. From an early age, dogs recognize if they put front paws on the counter and look beguiling, cookies will be coming their way. And, of course, it’s a gloriously scented place with bags of feed, dog treats at nose levels, other dogs to meet in the aisles, birds in cages for excitement, toys that squeak and roll and all sorts of different sorts of feed.
“From the beginning, we just really wanted to help people and give people good advice for their animals and gardens,” Larry Bertolini, 84, said. “I saw a need in the community for products and information for the small farmer. It became a wide spectrum of items for all animals and their needs.”