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Every Dog Deserves Campaign Launch and Contest

Every dog deserves unlimited belly rubs, love, patience, kindness. Dog lovers know this without hesitation (you told us clearly on Facebook). Do you know what else dogs deserve? A warm bed and decent, nutritious food.

Pedigree launched a brand new dry food formula this spring. In celebration they will be donating more than 100,000 lbs of food to shelters across the country.

PEDIGREE-Chelsea-KanePedigree believes “Every Dog Deserves” leading nutrition.

Photo caption: Chelsea Kane and Pedigree kick off the "Every Dog Deserves" Campaign to donate 100,000 pounds of its best recipe ever to shelter dogs at The Amanda Foundation on June 1, 2011 in Beverly Hills, California. 

Every Dog Deserves Campaign: Nominate a Shelter to receive $1,000 from Pedigree! [click the link below for details]

Throughout the month of June, PEDIGREE is asking you to help them help dogs by logging onto Facebook (, and Twitter (@PedigreeUS) use hashtag #everydogdeserves to tell them why you think “Every Dog Deserves” the very best.

For each Like, comment, @reply, re-tweet, photo upload, etc. directed at Pedigree they will donate (1) one pound of food (up to 100,000 pounds total).

With so many shelters overwhelmed from recent natural disasters, and many still struggling from budget cuts, the food donated by Pedigree will be enjoyed by thousands of deserving dogs across the country.

Special surprise for Grouchy Puppy Fans! You can nominate a shelter or rescue to receive a $1,000 donation directly from Pedigree. Yes! It's true!


From June 8-14, we’ll be taking nominations for the shelter or rescue to win the $1,000 donation. Your nomination must be a shelter or rescue in the US (you can be based anywhere but the shelter or rescue has to be in the US). Also, it must be a 501(c)(3) nonprofit.

- Up to 2 entries are possible per person.

- 1 entry per person who is a fan of the Grouchy Puppy facebook page AND enters their nomination in the comment field below.

- 1 additional entry for commenting via your own Facebook account and linking back to the Grouchy Puppy wall on Facebook

One winner will be selected using from all eligible entries who entered the contest prior to June 14, 2011 at 11:59 PM PST. The winner will be notified via e-mail and will have five days to claim their prize. The winner will receive one notification.

Disclosure: Pedigree will make the $1,000 donation directly to the winning shelter or rescue. We were not paid for this giveaway and all statements are entirely our own.

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