Sure, people with money have always expected to get whatever they want for their furry companions but today, millennials are expecting more canine services, and are willing to pay for them.
From the New York Post:
Many urbanites use prepared-meal delivery services these days, so it’s no surprise that the trend has spread to the furry set. Ollie, a 4-month-old company based in the city, delivers fresh food made with fit-for-humans-grade ingredients, such as beef, blueberries, spinach and chia seeds. Delivery costs $20 to $50 per week. “It mirrors the way [New York humans] want to eat,’’ said co-founder Gabby Slome, 30.
According the American Pet Products Association, billions are spent on pet food, the most of any category they track. I expect that given how more young people are growing up with dogs treated, and seen, as beloved members of their family, they will continue that vision when they start their own household.
Treating our companion animals with compassion is never a bad thing, but it's important to try as hard as you can to embrace a dog's essential "doggieness" rather than treating them like miniature humans with human diets or desires. By all means, give your dog the healthiest food you can afford but remember, meals don't need to be complicated to be well-balanced and healthy.
Love your dog, spend time with your dog playing, and engaging with them in meaningful ways. They are with us for such a brief amount of time. Worry less about trends and more about the quality of your time together. Your memories together of hanging out, going on walks, naps on the couch, even making breakfast or dinner together will be what you care about most when they are gone.
Trying to embrace my dog in all her glory is what I am grateful for when I think back to my fluffy girl. I'm so glad I realized somewhat early in our relationship to stop worrying about making any mistakes with my caregiving, and to focus more on being in the moment with her.
Do you have advice for millennials getting their first dogs?