My dog Cleo has a microchip inserted between her shoulder blades. The San Francisco SPCA made sure our precious new family member had a form of identification that couldn't come off from a sandy and wet romp at Fort Funston, or at the park. Unlike her tooth, which got chipped when playing with another dog at the park our first month together. Half broke off!
Clearly, the last thing we would want is to put this face on the side of a milk carton. It might scare children.
Learn more about why microchips for dogs are important:
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